May. 14, 2013

Vogue’s June 2013 Tablet Edition: The Kate Effect with Kate Upton

by Heath Brockwell


01_Kate_VogueTable0613
Kate Upton
What does it take to be America’s favorite bombshell? Killer curves, of course, but Kate Upton has much more: old-fashioned ambition, digital-age savvy, and personality to burn. Did you know Ms. Upton is a social media maven?
“The Upton legend begins on YouTube. She broke out in 2011, dancing to Cali Swag District’s “Teach Me How to Dougie” in footage shot by a friend at a Clippers game—her appeal a mix of blonde bombshell and homespun girl next door. (The video has two million views and counting.) A subsequent clip was more risqué: Upton dancing the Cat Daddy in a skimpy bikini for Terry Richardson—and yet here, too, she’s goofy, disarming, improbably wholesome (that video has nearly sixteen million hits). Meanwhile she’s a regular on Twitter (more than 900,000 followers), and was an early adopter of the video-sharing app Vine. “It’s just me sharing my life,” she says about tweeting. “I like it if it’s authentic and in the moment and happening.”

02_Kate_VogueTable0613

03_Mousse_VogueTable0613
Cool Whip
Mousse—that fun, foamy stuff from the eighties, renowned for its volumizing prowess—is having a moment. Best quote from Oribe: “Oribe has lately become so taken with mousse that he has three new versions of it—one for body, one for curls, another for tousled, beachy waves—coming out this month. Why now? “It’s the first time in 20 years that short hair’s working,” he says. “Everyone’s so tired of that ‘glam’ hair. Mousse is great for short hair.” Now you know.
Tablet Exclusive: Top hairstylists and their favorite mousses

04_Sardine_VogueTable0613
Shining Bright
As the humble sardine arrives on menus everywhere, Tamar Adler celebrates the little fish that could.
Tablet Exclusive: A recipe for Dave Pasternack’s Bucatini Con Le Sarde.

05_Molly_VogueTable0613
Up Front
At the height of her early career, Molly Ringwald was seduced by Paris, even as she struggled to find herself. Best quote: “When I am asked what college I attended, I inevitably quip, “I didn’t go to college—I went to Paris.” This is only marginally a joke, since I am sure even now that I got a better education there: unconventional and occasionally painful, but thorough. Everything from design to poetry to cuisine (I still can’t eat my salad before the main course).”
Tablet Exclusive: Pictures and reflections from Ms. Ringwald on her time in Paris.

Download your copy of the Digital Edition of Vogue
iPad, Barnes & Noble NOOK, Amazon Appstore for Kindle, and Next Issue

No Comments »

May. 06, 2013

Tablet Readership Sees Explosive Growth

by Heath Brockwell


MinkWell_AdobeiPad

Adobe just released the results of their State of Mobile Benchmark Report. Here at MinkWell, we could not be more excited to see the explosive growth in the tablet. Highlights of the report include:

• Tablet readership is up dramatically in the last 7 months – a 200% percent average increase in readers of titles published with Adobe DPS.
• Consumers are buying digital magazines at an ever-increasing pace. 
• Digital magazines are moving from early adopters to the mainstream, print-reading audience and they have the potential to deliver a massive amount of ad dollars.
• People who consume digital magazines are proving to be very high value customers given their propensity to pay for content.
• 75 percent of the time consumers are reading content on tablets and 25 percent of the time they are reading content on smartphones.

MinkWell is well versed in Adobe’s Digital Publishing Suite. We have used the software to create apps for Vanity Fair, Taschen, and Vogue magazine. Considering launching a tablet app? We are here to help you take the leap.

No Comments »

May. 06, 2013

May 2013 Six Picks

by Heath Brockwell


MinkWell_SixPicks0513

A round up of some of our favorite things this month.
Rope Leash Is it bad to find a fantastic leash before you found the perfect rescue dog? More  

Uniqlo x Michael Bastian Polo Shirt The summer MinkWell uniform goes on sale May 20th at Uniqlo. Can’t wait to sport these on summer Fridays. More

Public Bike Nothing feels better than sitting on a bike, having the wind blow through your hair, and watching the world go by. More 

Backpack Stuffed with your watercolors, notebook, headphones, and an apple – you are ready for a day at the museum. More

Chocolate Tasty squares of intensely rich chocolate with a fantastic texture and packaging. Handcrafted in the USA. More

Wooden Bird The birds have flown the coop and are busy swooping around the garden. These wooden carvings are a nice reminder they will be back at the feeder come fall. More

No Comments »