Face37's Bella is the Beyoncé of serif fonts: scandalously curvy and a little over-dressed for the party, but still a class act. Bodacious poster-weight fonts have been popular for a couple years now, but designer Rick Banks balances the extra junk in Bella’s trunk with refined and elegant hairlines, inspired in part by the extreme contrasts of Herb Lubalin’s work in the '70s. Think Nixon-era New York, Eros Magazine, and especially U&lc.
“I’ve always loved the ridiculous thin hairlines that featured a lot in New York in the '60s and '70s,” Banks tells Creative Review. “Herb Lubalin and Louis Dorfsman were masters at hand drawing thin hairlines,” he continues. “There aren’t that many digital fonts that deal with these extreme hairlines. Possibly due to the complexity of creating them in Font Lab.”
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